January can be tough, but football has the power to lift spirits. That’s why we’re proud to support Scan to Smile, a new EFL initiative designed to spread positivity and showcase the incredible work happening in our community.
How it works
Look out for QR codes around the stadium during matchdays from 23–31 January. Each scan unlocks a short, uplifting story from someone whose life has been transformed through the support of our Club charity.
From improving mental health and tackling loneliness to boosting education, confidence, and employability, these stories show that football’s impact goes far beyond the pitch.
Why it matters
Every season, EFL Clubs engage over 1 million people and generate more than £1 billion in social value. Behind those numbers are real people, real challenges, and real change and Scan to Smile gives you the chance to see that impact first-hand.
Join us
Next time you’re at the stadium, take a moment to scan, smile, and celebrate the power of football in our community