American sub brand Jersey Mike's has officially arrived in English football as the brand-new title sponsor of the EFL Trophy.
The blockbuster partnership will run until the end of the 2030/31 season and comes just as Jersey Mike's prepares to make its debut in the UK, with a flagship first restaurant on Argyll Street off Oxford Circus in London later this year.
The recognised sub brand is a household name in the United States and Canada, operating over 3,300 stores, and now it's time for the Brits to get a taste.
Founded on the Jersey Shore 1956, Jersey Mike's Subs began as a single neighbourhood shop in Point Pleasant, where founder Peter Cancro bought the original store front aged 17 before embarking on a nationwide expansion.
It remains at the heart of local communities and will now create opportunities to build connections here in the UK, with football fans at both grassroots and a professional level.
Jersey Mike's prides itself on a longstanding commitment to giving back to communities, making the EFL Trophy a fitting competition to sponsor.
The Trophy continues to provide a platform to emerging talent, with 123 EFL Academy players making their professional debut in the competition over the course of 2025/26.
It's role in developing the next generation of international superstars is also significant. Twelve members of the England squad that reached the Semi-Final of the FIFA 2026 World Cup, held on American soil, made their professional debut in the Trophy, including stars such as Declan Rice, Bukayo Saka and Reece James.