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Club News


17 April 2013

Vale sign a five year kit sponsorship deal

Port Vale has signed a five year kit sponsorship deal with global sports giant Sondico Professional.

The agreement will see Sondico Professional provide all playing kit for the club,  including Port Vale's new bespoke first-team kits, which are due to be announced over the next few weeks. 

The first of these will be a limited edition third strip, which is due to be unveiled later this week. 

In addition, the club has also signed a deal with Sondico Professional, aided by Sports Direct, to fit out the club's new Megastore, which is due to open in the summer.  

Chairman Paul Wildes said that he believed these deals underline the club's commitment to bring quality merchandise to Vale Park. 

"Sondico Professional is an established sporting brand and they have impressed us with how reactive they have been when we have been designing the kits for 13/14 season, which correlate with our desire to bring us closer to our fan base and illustrate the rich heritage of the club," he said. 

"We are now in a completely different position to last year, when due to administration issues, we were only able to select a standard park kit for our first-team strip.  Now we have had time to plan - and I'm certain our supporters won't be disappointed.

"When we arrived at the club, we knew that the retail offer had to be improved and a new megastore, which offered a wider range of merchandise for all of our supporters, was a priority for us. 

"We are pleased to also announce Sports Direct as key strategic partners in our new Megastore, a deal which enables them to offer their significant retail experience to the club and its fan base."

Spencer Guinchard, Managing Director of Sondico Professional, added:“We are delighted to be working with Port Vale at such an important time in the club’s history. Sondico Professional aligns a range of manufacturers with renowned experts and designers in order to create products of the highest standard.

“Hand in hand with the fresh approach and energy of Paul and his team, this cooperation has ensured a product range which is dynamic, original and sure to delight fans”


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