In the mid-19th century, when only the wealthy travelled for pleasure, Thomas Cook began to organise excursions for the working people of the industrial English Midlands. He believed that the newly-developed railways should be used to provide 'rational recreation' for the masses. His aim was to popularise travel by making it cheaper, easier and safer for everyone.

Thomas Cook conducted his first excursion, a 12-mile rail journey from Leicester to a temperance meeting in Loughborough on 5 July 1841. This short trip marked the beginning of Thomas Cook's venture into the world of travel, a highly successful venture that would lead him, in little more than three decades, into Europe, across America, up the Nile and, ultimately, around the globe.

Thomas Cook was a man of great vision. The success of his operations was due to the care he took in organising his tours. He developed close contacts with hotels, shipping companies and railways throughout the world to ensure that he obtained the best service and prices for his customers. By setting the standards and establishing the practices of the modern travel industry, Thomas Cook earned his right to be considered as one of the world's best-known pioneers.

Thomas Cook died in 1892 but his most famous legacy, the company that bears his name, lives on. Thomas Cook once described himself as 'the willing and devoted servant of the travelling public'. Today these words remain a fitting epithet to the company he founded.

Thomas Cook provides discounts to Port Vale supporters, simply for being a fan. Please ask in store or click here for more information. For full terms and conditions please visit http://portvale.thomascooksport.com/