Nicotinell®, the official smoke free partner of The Football League®, is offering support to fans of Football League® clubs who want to become smoke free for 2009.

If you're planning to go along and support your local team this New Year and are worried about the temptation to have a cigarette before the match then don't go 'cold turkey'.If you're going to go through the hard work of quitting, you owe it to yourself to stack the odds for success in your favour.Research suggests that you double your chances of quitting using Nicotine Replacement Therapy (NRT) and are four times more likely to succeed in becoming smoke-free if you use a combination of NRT along with NHS support services1.

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Experts in Habits - Good and Bad

Having supported many of the 9 million2 smokers across the nation in their bid to quit the habit, for over 15 years, Nicotinell® are experts in habits, good and bad.

Nicotinell®is giving fans the chance to win season tickets or a share of £100,000 for their clubs community initiative as part of their search for the nation's funniest and quirkiest football rituals and habits from fans all over the country.To be in with a chance of winning log on to www.matchdayrituals.co.uk to enter your ritual.You can also enter by text - just text RITUALS and the NAME OF YOUR CLUB to 82100*. Remember the more times you enter to more chances you have to win.

*See www.matchdayrituals.co.uk for terms and conditions. Standard mobile network rates apply when entering by SMS text message.

And it doesn't matter which team you support - whether they are in the Championship, League 1or League 2 it is still worth entering. Brighton & Hove Albion and AldershotTown are two teams that have already benefited from the promotion and are £10,000 each better off, thanks to their fans sharing their winning rituals.

To help you break your habit and live a smoke free life, Nicotinell's® NRT products have the quitter in mind and help ease the withdrawal process.The range includes Nicotinell® TTS®Patches - Steps 1, 2 and 3, Nicotinell® Lozenges and Nicotinell® Gum.For further information visitwww.keepthefire.co.uk or ask your pharmacist for advice.Nicotinell® products contain nicotine.Stop smoking aid. Requires willpower.Always read the label.